Time | Agenda | Speakers / Panelists |
10:00 AM–10:10 AM | Opening Remarks | |
10:10 AM–11:00 AM | Panel: Modernizing Legacy Brands & Industries |
|
11:00 AM–11:30 AM | Presentation: Marketing in the Age of Social Change | Procter & Gamble - Damon Jones, Chief Communications Officer |
11:30 AM–11:45 AM | Break | |
11:45 AM–12:35 PM | Panel: Marketing within the Food & Beverage Industry |
|
12:35 PM–1:00 PM | Break | |
1:00 PM–1:45 PM | Lunch with Sponsors | |
1:45 PM–2:00 PM | Break | |
2:00 PM–2:35 PM | Fireside Chat: Building a Consumer Brand from Scratch |
|
2:35 PM–2:45 PM | WMC President’s Address | |
2:45 PM–3:00 PM | Break | |
3:00 PM–3:50 PM | Panel: Marketing within Data Sensitive Industries |
|
3:50 PM–4:05 PM | Break | |
4:05 PM–4:55 PM | Panel: Building Engaged Content Communities |
|
4:55 PM–5:00 PM | Closing |
Note: The schedule above is subject to change.