Agenda

Time	Agenda	Speakers / Panelists
10:00 AM–10:10 AM	Opening Remarks
10:10 AM–11:00 AM	Panel: Modernizing Legacy Brands & Industries	Colgate-Palmolive - Ty Bretthorst, General Manager, North America Innovation Accelerator Gannett - Mayur Gupta, Chief Marketing & Strategy Officer The Wharton School - Angela Bostick, Chief Marketing & Communications Officer
11:00 AM–11:30 AM	Presentation: Marketing in the Age of Social Change	Procter & Gamble - Damon Jones, Chief Communications Officer
11:30 AM–11:45 AM	Break
11:45 AM–12:35 PM	Panel: Marketing within the Food & Beverage Industry	General Mills - Priscilla Zee, Business Unit Director (Natural & Organic) Kellogg Company - Yuvraj Arora, President, US Categories PepsiCo - Brandi Ray, Senior Director of Marketing, Energy Portfolio
12:35 PM–1:00 PM	Break
1:00 PM–1:45 PM	Lunch with Sponsors
1:45 PM–2:00 PM	Break
2:00 PM–2:35 PM	Fireside Chat: Building a Consumer Brand from Scratch	True Places - Ben Knepler & Nelson Warley, Co-Founders
2:35 PM–2:45 PM	WMC President’s Address
2:45 PM–3:00 PM	Break
3:00 PM–3:50 PM	Panel: Marketing within Data Sensitive Industries	Ancestry - Brian Donnelly, SVP/GM, AncestryDNA Curology - Victoria Sun, VP/GM of New Markets Ring - Karni Baghdikian, Global Head of Marketing
3:50 PM–4:05 PM	Break
4:05 PM–4:55 PM	Panel: Building Engaged Content Communities	Peloton - Brad Greenawalt, VP of Membership Pinterest - Celestine Maddy, Global Head of Consumer & Brand Marketing TikTok - Nick Tran, Global Head of Marketing
4:55 PM–5:00 PM	Closing

Note: The schedule above is subject to change.