Agenda

Time Agenda Speakers / Panelists
10:00 AM–10:10 AM Opening Remarks
10:10 AM–11:00 AM Panel: Modernizing Legacy Brands & Industries
  • Colgate-Palmolive - Ty Bretthorst, General Manager, North America Innovation Accelerator
  • Gannett - Mayur Gupta, Chief Marketing & Strategy Officer
  • The Wharton School - Angela Bostick, Chief Marketing & Communications Officer
11:00 AM–11:30 AM Presentation: Marketing in the Age of Social Change Procter & Gamble - Damon Jones, Chief Communications Officer
11:30 AM–11:45 AM Break
11:45 AM–12:35 PM Panel: Marketing within the Food & Beverage Industry
  • General Mills - Priscilla Zee, Business Unit Director (Natural & Organic)
  • Kellogg Company - Yuvraj Arora, President, US Categories
  • PepsiCo - Brandi Ray, Senior Director of Marketing, Energy Portfolio
12:35 PM–1:00 PM Break
1:00 PM–1:45 PM Lunch with Sponsors
1:45 PM–2:00 PM Break
2:00 PM–2:35 PM Fireside Chat: Building a Consumer Brand from Scratch
  • True Places - Ben Knepler & Nelson Warley, Co-Founders
2:35 PM–2:45 PM WMC President’s Address
2:45 PM–3:00 PM Break
3:00 PM–3:50 PM Panel: Marketing within Data Sensitive Industries
  • Ancestry - Brian Donnelly, SVP/GM, AncestryDNA
  • Curology - Victoria Sun, VP/GM of New Markets
  • Ring - Karni Baghdikian, Global Head of Marketing
3:50 PM–4:05 PM Break
4:05 PM–4:55 PM Panel: Building Engaged Content Communities
  • Peloton - Brad Greenawalt, VP of Membership
  • Pinterest - Celestine Maddy, Global Head of Consumer & Brand Marketing
  • TikTok - Nick Tran, Global Head of Marketing
4:55 PM–5:00 PM Closing

Note: The schedule above is subject to change.