Over the past year and a half, we have experienced the upending of innumerable aspects of life as a result of COVID-19. Across the board, businesses have experienced unprecedented disruption due to massive shifts in consumer preferences, requiring firms to be more nimble than ever. As we look ahead, marketers will be integral to understanding how their audiences have changed and will be largely responsible for pioneering new ways to reach them in meaningful ways - hopefully leading to the recovery of businesses across the globe.
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