Speakers & Panelists

Industry Panel: Marketing Accessible Healthcare

  11:15 AM–12:00 PM

Stephanie Burset

Stephanie Burset

Brand Manager
Smile Direct Club

Stephanie is a New Jersey native and 2009 graduate of Princeton. She was an MBA career-switcher, having started her post-undergrad career as a Teach for America teacher. While at Wharton, she interned in strategy and business development at Weight Watchers, as well as captained Sexy Pfucks hockey team and volunteered as WGA social chair (and occasionally studied). After graduating from Wharton in 2014, Stephanie completed the Mars Graduate Leadership Program, doing rotations in strategy and brand management in Nashville and Chicago on brands like M&Ms and Temptations. She then moved on to Smile Direct Club, headquartered in Nashville, to launch the company's first consumer goods portfolio at Walmart, as well as learn the direct-to-consumer side of the business. Stephanie will be moving over to Sazerac to work on the Fireball brand team next month!

Kerri Williams

Kerri Williams

Senior Director of Marketing
Talk Space

As Senior Director of Enterprise Marketing at Talkspace, Kerri oversees all aspects of marketing connected to the customer journey of employers, schools and health plans. Prior to joining the world of "for-purpose" ventures five years ago, Kerri led brand and digital strategy engagements for numerous WPP agency and GroupM clients, including Johnson & Johnson N. Europe and Verizon. She began her career in global product marketing at L'Oreal USA, relaunching acquired brands within the Consumer Products Division. Kerri earned an MBA from Harvard Business School and a BS from Boston College. In her free time, she enjoys tea and yoga in NYC.


Presentation: Mission Driven Storytelling

  12:00 PM–12:30 PM

Caleb Lubarsky

Caleb Lubarsky

Head of Partnerships
The H Hub

Profile coming soon.


Industry Panel: Road to a Greener Earth - Building Sustainable Marketing Practices in CPG

  12:35 PM–1:05 PM

Linda Lagos

Linda Lagos

Senior Director on Portfolio Solutions
PepsiCo

Profile coming soon.

Priscilla Zee

Priscilla Zee

Brand Manager at Annie’s
General Mills

Priscilla Zee is a Senior Brand Manager at General Mills. She has spent several years building beloved brands like Lucky Charms, Trix, Yoplait, and Pillsbury. She led a Disruptive Innovation team that created Autumn’s Gold Grain Free Granola, now a $50M brand at Costco. Most recently at Annie’s, Priscilla led record breaking growth post General Mills acquisition, while working to maintain the special legacy and mission of the 30 year old brand. With this mission as a guide, Priscilla helped spearhead the launch of General Mills’ first regeneratively grown new products, two Mac n’ Cheese varieties that can now be found in stores. General Mills also just completed an exciting partnership with Gunsmoke Farms LLC to successfully transition 34,000 acres of conventional farmland in South Dakota to certified organic. Priscilla holds an undergraduate degree from Dartmouth College in International Relations, Wharton MBA, and is a proud member of the Wharton Career Management Advisory Board.

Elizabeth Suspanic

Elizabeth Suspanic

Brand Manager at Oral Care Innovation
Colgate-Palmolive

Liz Suspanic is a Brand Manager at Colgate-Palmolive, where she manages innovation for new oral care products. Throughout her career in marketing, she has brought a passion for sustainability, including creating a campaign that highlights the American mint farmers behind Colgate products and developing product alternatives to limited use plastics.

She holds a bachelor's degree from Davidson College and an MBA from Cornell University. She lives in Brooklyn, NY with her husband, Erik, and their daschund-mix, Stout.


Keynote Speaker

  1:05 PM–1:50 PM

Seth Goldman

Seth Goldman

Co-Founder, Honest Tea
Co-Founder, PLNT Burger
Chief Change Agent, Eat the Change
Board Chair, Beyond Meat

Seth Goldman is Founder of Eat the Change®, a platform to inform and empower consumers to make dietary choices aligned with their concerns around climate and health. The first business launched under the Eat the Change® umbrella is PLNT Burger, a plant-based quick serve restaurant that offers delicious burgers, sandwiches, fries and soft-serve.

Seth and his wife, Julie Farkas, have also launched ETC Impact, which is a grants program to donate $1 million over the next three years into non-profit organizations that educate and inspire consumers to make climate-conscious choices with their diet. Their first grant deadline received over 120 applications.

Seth is also the Co-founder of Honest Tea and Chair of the board of Beyond Meat. He has been widely recognized for his entrepreneurial success and impact, including Ernst & Young’s Entrepreneur of the Year in Greater Washington, the Washington DC Business Hall of Fame, Beverage Industry magazine’s Executive of the Year, Beverage World’s #1 Disruptor and Partnership for Healthier America’s CEO of the Year.

He is a graduate of Harvard College (1987) and the Yale School of Management (1995) and is a Henry Crown Fellow of the Aspen Institute. Seth and Barry Nalebuff are the authors, along with graphic artist Soongyun Choi, of The New York Times bestselling comic book, Mission in a Bottle.


Industry Panel: Celebrating All Shades of Beauty through Marketing

  2:35 PM–3:20 PM

Natalie Edwards

Natalie Edwards

Global Executive Director, Inclusion & Diversity
The Estée Lauder Companies

Natalie Edwards is the Executive Director of Inclusion & Diversity for The Estée Lauder Companies. In her role, she leads inclusion strategy and operations for the Companies’ 45,000 employees and 25+ prestige cosmetics, skincare, fragrance, and haircare brands in the 150 countries their products are sold.

She joined Estee Lauder in May of 2018 after graduating with her MBA from the Wharton School, with a dual concentration in business analytics & operation. While at Wharton, Natalie served as the Wharton Graduate Association's Vice-President of Diversity, one of the only student members of the Diversity Strategy & Policy Task Force. In that role she drafted the school’s official diversity strategy, in collaboration with the school’s Dean, which resulted in doubling the MBA Black student population in one year.

Natalie is also a proud alumna of Howard University where she earned a BBA in finance and was Female Graduate of the Year. Natalie lives in New Jersey with her husband and greyhound rescue puppy, Grace.

Breann Davis

Breann Davis

Brand Director of Multicultural Hair Care
P&G

Breann Davis is the Brand Director for Multicultural Hair Care at P&G, with a focus on consumers of African Ancestry. She is a passionate brand builder with a demonstrated history of igniting growth, harnessing innovation, and disrupting the ethnic hair care category by always keeping the consumer first. She has a proven track record of better serving the underserved consumer, and her love for marketing excellence and inclusivity sets a high bar for business-building impact, challenging everyone to deliver products and programs that are meaningful. As a believer in the power of diversity, Breann also invests a substantial part of her time coaching and supporting the growth of diverse talent inside and outside of her organization.

Michelle Lee

Michelle Lee

Editor-in-Chief of Allure
Condé Nast

Michelle Lee is the editor-in-chief of Allure. Since assuming the role in 2015, she has been committed to championing diversity and expanding the definition of beauty. She was named Adweek’s 2017 Editor of the Year while Allure won Adweek’s Magazine of the Year, and her work at the brand also earned her a place on the Glossy 50 “Modern Media” list in 2017.

Prior to joining Allure, she was editor-in-chief and chief marketing officer at NYLON, where she was in charge of editorial content as well as the ideation and execution of native advertising. In that role, she worked on large 360-degree campaigns for global fashion, beauty, and tech brands and helped launch NYLON Studio, the company's in-house creative agency.

Prior to her tenure at NYLON, Ms. Lee was the chief content and strategy officer at Magnified Media, a branded-content agency for digital and print. She was part of the launch teams for Us Weekly and The Daily Front Row, as well as CosmoGIRL, has held senior staff positions at Mademoiselle and Glamour.

A prominent speaker, Ms. Lee has presented at Columbia University and has appeared on many TV outlets, including the NBC’s TODAY Show, Good Morning America, VH1, MTV, CNN, and MSNBC.


Panel: Marketing in a Global Pandemic

  3:25 PM–4:10 PM

Gail Horwood

Gail Horwood

Chief Marketing Officer
The Kellogg Company

Gail Horwood is Chief Marketing Officer for The Kellogg Company, where she was previously SVP of Integrated Marketing. Prior to joining Kellogg’s, Gail was Vice President, Worldwide Digital Strategy, at Johnson & Johnson. Her previous roles also include EVP, Digital Programming and Strategy at Martha Stewart Living Omnimedia and executive roles at InStyle.com, Time Inc. Interactive and Zagat Survey. Gail was also a founder and editor-in-chief of the award-winning food site, Epicurious.com.

Ed See

Ed See

Partner
McKinsey & Company

As an expert partner in the firm’s Marketing & Sales Practice, Ed’s client work focuses on developing and deploying digital, data, and analytics capabilities. He works with large consumer packaged goods, retail, and financial services companies to identify growth opportunities and increase the value of their relationships with customers and consumers. His expertise includes digital strategy, digital marketing, growth and marketing analytics, segmentation, and advertising and marketing technology. Ed also leads the Marketing Efficiency for Growth Diagnostics (MEG) team, where he focuses on helping companies leverage insights using analytics to power their relationships with their customers.

Over the course of his career, Ed has advised some of the world’s major brands on how to apply new capabilities, analytics, and technology to improve their marketing and sales performance. Prior to joining McKinsey, Ed was a leader with a multinational professional services network, where he helped establish the CMO practice. He served on the board of directors of one of the first commercial buy-side data management platform companies. As an executive vice president and senior partner at a marketing data analytics company, Ed oversaw the analytics technology solutions, product management, product development, and transformation consulting groups and during his tenure, helped transform the organization from a data provider to a digital solutions company, with full technology, advisory, and data offerings. Prior to that, Ed was president of a major marketing analytics company, where he helped establish it as an industry leader in improving marketing effectiveness through predictive analytics.

A frequent speaker at industry events—such as Advertising Week, Association of National Advertisers, AdExchanger, and Wharton Customer Analytics—Ed is often cited in the press, including New York Times, Wall Street Journal, and AdAge. A distinguished scholar and alumni of Rensselaer Polytechnic Institute (RPI), Ed is on the advisory board of the analytics programs at RPI and for several years has served as a judge of the Award for Innovation by Lemelson Foundation, an annual award given at RPI and MIT.