Agenda

Time Agenda Speakers / Panelists
9:00 AM–10:00 AM Breakfast
10:00 AM–10:15 AM Opening Remarks
10:15 AM–10:45 AM Panel - Unexpected Ways to Reach Consumers Glowbar - Neha Govindraj, Co-Founder
Cole Haan - TT Tu, Senior Manager, Content Marketing
10:45 AM–11:15 AM Fireside Chat - Charting The Marketer’s New Path McKinsey & Company - Jessica Goodman, Engagement Manager
PepsiCo - Jenny Danzi, Senior Director, New Platforms
11:15 AM–11:20 AM Break
11:20 AM–12:00 PM Workshop - Driving Growth Through Personalization and New Technologies Google - Michelle Pham, Growth Strategist
12:00 PM–12:30 PM Networking Expo
12:30 PM–1:15 PM Networking Lunch
1:15 PM–2:00 PM Keynote Speaker P&G - Marc Pritchard, Chief Brand Officer
2:00 PM–2:45 PM Industry Presentation: Retail and e-Commerce - Omnichannel Marketing: Crafting The Integrated Shopping Experience S’well - Jinal Shah, VP E-Commerce and Omnichannel Marketing
2:45 PM–3:00 PM Break
3:00 PM–3:30 PM Industry Panel: Consumer Packaged Goods - The Changing Face of Brand Management General Mills - Catalina McCallum, Brand Manager at Annie’s
Colgate Palmolive - Liz Bacon Lemmons, Senior Brand Manager
P&G - Pam Geist, Senior Brand Manager
3:30 PM–4 PM Industry Presentation: Technology - The Digital Storefront: A Case Study on Instagram Shopping Instagram - Alexander Fu, PMM Instagram Shopping
4:00 PM–4:30 PM Closing and Raffle
4:30 PM onward Reception

Note: The schedule above is subject to change.