Speakers & Panelists

How to Create Brand Awareness for Early Stage Business

  9:15 AM–10:00 AM

JB Osborne

JB Osborne

Co-founder and CEO
Red Antler

JB is the Co-founder and CEO of Red Antler, a full-service brand company, where he works with top, fast-growing companies like Casper, Allbirds, Brandless, Boxed, and Foursquare, advising their founders on how to build category-defining brand experiences that people can’t stop thinking about. A fierce believer in the power of brand to launch and transform businesses, JB’s experience sits at the intersection of creative services and venture capital, advising operating teams and investors on brand as a competitive advantage. Leading a multi-disciplinary team of strategists, designers, marketers and engineers with his co-founders at Red Antler, he has helped define a new generation of products and services that people love. In 2017, JB was selected as one of Women’s Wear Daily 40 Under 40 in Fashion and Retail and was also named a Forbes Consumer Catalyst as a Top Dealmaker and Influencer in the Consumer Industry.


Social Media Marketing

  10:00 AM–10:45 AM

Olivia Landau

Olivia Landau

Founder & CEO
The Clear Cut

Olivia is a 4th generation diamond expert, G.I.A. Graduate Gemologist (GG) and with experience at Tiffany & Co, the diamond wholesale business, and more recently e-commerce. Olivia started The Clear Cut (Techstars ’18) initially as an educational blog for friends and family. Today fueled by a community of over 80k followers The Clear Cut is empowering a new generation of customers and growing 100% quarter over quarter. The Clear Cut has been featured in Vogue, Business Insider, TechCrunch, WhoWhatWear and many others!


Panel Discussion 1: Speaking to Millennial Customers

  10:45 AM–11:45 AM

Elyse Burack

Elyse Burack

Director of Marketing
Boxed

Profile coming soon.

Mark Chou

Mark Chou

Vice President, Growth Marketing and E-Commerce
Away

Mark Chou is VP, Growth Marketing and E-Commerce at Away, a brand designing thoughtful luggage for modern travel. Prior to joining Away, he led marketing and strategic partnerships at ONA and served as Managing Director of the New York Fashion Tech Lab. Before joining the Lab, Mark worked in e-commerce strategy at Ralph Lauren, venture capital at the New York City Investment Fund, and investment banking at The Blackstone Group. Mark is a 2009 graduate of The Wharton School.

Stephen Kuhl

Stephen Kuhl

CEO and Co-founder
Burrow

Stephen is the CEO and co-founder of Burrow. Stephen developed a passion for building companies when he co-founded an international education consulting business out of college. He gained experience growing well-known brands as a strategy consultant at Accenture. More recently, he invested in several high-growth businesses while at Commonfund Capital. Stephen has a B.S. from Cornell University and an M.B.A. from The Wharton School at the University of Pennsylvania. He enjoys angel investing and outdoor sporting activities.

Brett Topche

Brett Topche

Managing Director
Red & Blue Ventures
(Moderator)

Brett Topche co-founded Red & Blue Ventures and has a decade and a half of venture capital and private equity experience. He has spent much of his career primarily focusing on investments in ecommerce, digital media, mobile applications, marketing technologies and B2B software. Prior to co-founding Red & Blue, he spent more than nine years at MentorTech Ventures. He represents Red & Blue on the Board of AptDeco and as an observer at Burrow. He also serves on the Boards of Cloudmine and PayPerks and observes on the Boards of goTenna, Curalate and Quad Learning all representing MentorTech Ventures. He previously served on the Board of Wanderfly (acquired by TripAdvisor), and observed on the Boards of SeniorHomes.com (acquired by Bankrate) and TicketLeap (acquired by PatronManager). Prior to MentorTech, he served on the Fund Investment Team at Hamilton Lane Advisors and as an Associate at NJTC Venture Fund. Brett graduated in 2002 from the Wharton School.


Entrepreneurship in CPG

  11:45 AM–12:30 PM

Mary Carmen (MC) Gasco-Buisson

Mary Carmen (MC) Gasco-Buisson

Brand Director & Innovation Space CEO Ventures
P&G Ventures Labs

Mary Carmen (MC) has been with Procter & Gamble for 21 years and currently leads a portfolio of new consumer health start-ups under P&G Ventures, P&G’s new brand creation arm.

She graduated from Cornell University with a BS in Chemical Engineering in 1997 and completed an MBA at the Williams College of Business in 2001. In her time at P&G, Mary Carmen has worked in Cincinnati, Baltimore, and Switzerland and has led strategy, marketing, end-to-end product innovation and design, licensing, and market roll-out for a range of global $1Bn+ brands, as well as launching new brands. Her experience spans luxury beauty and FMCG fragrances, skin care, cosmetics, hair care, feminine care, consumer health, personal cleansing, and food & beverages.

MC is passionate about entrepreneurship, founded Grace & Wilde, a women’s intimate apparel brand based in Geneva, and advises several other start-ups in the US and Europe. She serves as guest lecturer at Cornell University and Xavier University’s MBA school. She is also a founding Board member of the Sofia Foundation for Children’s Safety, a non-profit dedicated to preventing children’s deaths from vehicular heatstroke.

Mary Carmen has been married to Gerard Buisson for 14 years, has 3 step-children ages 19-24 (Antoine, Emilie and Charlotte), and a 2-year old daughter (Ana-Isabelle). Mary Carmen and Gerard are avid travelers and have visited over 40 countries, many with their children.


Fireside Chat with NBA about Sports Marketing

  1:30 PM–2:15 PM

Melissa Brenner

Melissa Brenner

Executive Vice President, Digital Media
NBA

As Executive Vice President, Digital Media for the National Basketball Association, Melissa Rosenthal Brenner leads the development, oversight and implementation of the NBA’s global digital strategy and social media portfolio across multiple media platforms. In that role, she has forged groundbreaking deals with leading social media companies such as Facebook, Twitter and Snapchat, found innovative ways to incorporate social media throughout the league’s wide array of assets, and helped NBA partners maximize social media opportunities with the league.

Additionally, Brenner manages the league’s relationship with Turner Sports relating to NBA Digital, where she is responsible for the development and oversight of NBA TV, NBA League Pass, NBA.com and various NBA mobile content offerings.

Under her leadership, the NBA has built one of the largest social media communities in the world, with 1.5 billion likes and followers combined across all league, team and player pages on Facebook, Twitter, Instagram, Snapchat, YouTube, Sina, and Tencent.

A member of the NBA family since 1997, Brenner has worked in the Consumer Products Marketing, Advertising and Marketing departments. She holds a bachelor’s degree from the University of Pennsylvania.

Jess Goodman

Jess Goodman

Associate
McKinsey & Company
(Moderator)

Jess Goodman has been with McKinsey’s Marketing & Sales practice for over a year and has worked on projects across portfolio strategy, brand planning and distribution management. She has a comprehensive knowledge of consumer industries, specifically within food & beverage and grocery retail where she worked for 7 years across all aspects of the value chain as both an operator and an M&A investment banking analyst. Prior to joining McKinsey, Jess was a General Manager for two early stage food & beverage companies, Evoke Healthy Foods and Wellness Works. She then transitioned to brand management & innovation roles at Freshpet, a publicly-traded high-growth natural pet food company, and during business school, at Colgate-Palmolive.

Jess enjoys cooking, playing tennis, ping pong and hiking with her Schnauzer, Hugo.


Panel Discussion 2: Marketing Analytics - How We Use Data Analytics for Better Marketing

  2:15 PM–3:15 PM

Darris Lee

Darris Lee

Senior Manager, Data Analytics Measurement
BuzzFeed

Darris has been at BuzzFeed for 5 years where he has grown a team focused on understanding advertising product performance, standardizing campaign reporting systems, and the accurate measurement of BuzzFeed‘s audience.

Christine Williams

Christine Williams

Director, Customer Strategy
Anthropologie

Christine is Director, Customer Strategy at Anthropologie. This role includes CRM segmentation, cross-channel behavior, loyalty, site performance, and AB testing. The best part of her job is digging into data to prove (or disprove) hypotheses or anecdotes about who the Anthropologie customer is, and how she shops. She joined the Anthropologie team in 2013 after 7+ years of agency experience in both the eCommerce and Pharmaceutical industries. Christine received a BA in Economics and Sociology from the University of Pennsylvania (C’04).

Jason Rasmussen

Jason Rasmussen

Growth Marketing Lead
theSkimm

o A proud member of the 2012 Wharton undergraduate class, I have spent my last 6+ years working and living in the big apple. I have worked in the digital strategy & analytics space in a number of different capacities, and am now leading growth efforts at theSkimm. I work across a number of teams, and mainly focus on how we can be strategic with our data and insights to better inform our marketing and product efforts.

Edward Wild

Edward Wild

Vice President, Marketing Science
Comcast

Ed Wild is currently Vice President of Media Science at Comcast where his team is responsible for making strategic recommendations on media allocation leveraging statistical models in order to drive revenue growth for Comcast. Prior to this role, Ed was Senior Director, Advanced Analytics at Pepsi Beverages where he managed analytics spanning Marketing Mix, Revenue Management/Pricing, Consumption and Brand Equity tracking for Pepsi’s portfolio of US beverages. Prior to Pepsi, he was Senior Vice President at Information Resources, Inc where he managed the Beverage Advanced analytics vertical – delivering consulting services spanning modeling, experimental design/testing, and custom panel analytics. Ed holds an MBA from Vanderbilt University Owen School and a BS from Lehigh University in Marketing.

Raghu Iyengar

Raghu Iyengar

Professor of Marketing
The Wharton School
(Moderator)

Professor Raghu Iyengar’s research interests fall in two domains: pricing and social influence. In the area of pricing, his work focuses on the impact of multi-part pricing schemes on consumer response. The success of such pricing mechanisms to extract consumer surplus depends on how consumers respond to different components. Methodologically, Iyengar has developed novel consumer demand models that capture the effect of multi-part pricing tariffs in a theoretically meaningful way and include contextual factors such as consumers’ uncertainty about usage. Substantively, he has shown that accounting for consumers’ uncertainty is important for firm profits especially when multi-part prices are employed. In the area of social networks, Iyengar has done work that has investigated how and why such influence may be at work. Across several studies, Iyengar has identified the underlying mechanism(s) such as awareness, social learning or social normative pressure that may be at work in different contexts. Understanding the mechanism(s) is important not only theoretically but also managerially, because which customers to target and which ties to activate using what message depends on what mechanism is at work.

Professor Iyengar’s teaching interests are in the area of Marketing Analytics. He earned his PhD and MPhil from Columbia University and his B. Tech. from IIT Kanpur, India.


Entrepreneurship in Food & Beverage

  3:15 PM–3:45 PM

Jenny Danzi

Jenny Danzi

Chief Pollinator, The Hive
PepsiCo

Jenny Danzi is the Chief Pollinator for The Hive, PepsiCo’s operating unit focused on developing and accelerating growth of smaller, emerging brands in high-opportunity segments.

Previously, she was the Director of Marketing on the Pepsi - Starbucks North American Coffee Partnership, a $2B business. In that role, she led a team of 5 to develop world-class partnerships with retailers, elevate presence in store, and drive future growth.

Since joining PepsiCo in 2009, she’s launched healthier hydration products, bled green as the voice of Mountain Dew, and spent time in Bentonville driving beverage sales at Walmart, PepsiCo’s biggest customer. She delivered transformational plans as a member of the Corporate Strategy team, including on-the-ground work in Shanghai, building PepsiCo’s long-term food & beverage strategy for China. Jenny developed advertising and communications for the Pepsi trademark on platforms including the NFL, Super Bowl Halftime, Pepsi Zero Sugar, and the new 1893 from the makers of Pepsi-Cola.

Jenny is a two-time Chairman’s Award winner and a co-founder of PepsiCorps, a skills-based volunteering program sending employees to developing areas to consult for local NGOs. She spent time in India and Thailand with the program.

Jenny graduated from Williams College with a degree in Economics and studied at the London School of Economics and Dartmouth's Tuck School of Business. She serves on the board of directors of Top Honors, a non-profit helping NYC middle schoolers improve their math and critical thinking abilities through free tutoring. Jenny lives in Manhattan with her husband and their 5 month old son.


Marketing in Tech 1

  3:45 PM–4:15 PM

Andrew Nodes

Andrew Nodes

Vice President, Retail Accounts
Instacart

Andrew Nodes is Vice President, Retail Accounts at Instacart, working with national, regional, and local retailers. By developing partnerships between Instacart and retailers, and managing key relationships, Andrew and his team help grocers achieve maximum value from the Instacart platform and offerings. Through these partnerships, Instacart has enabled grocers to have online offerings through the retailer marketplace and ‘Powered by Instacart’ offerings and allowed customers to receive grocery delivery in as little as an hour.

Prior to joining Instacart, Andrew was a management consultant at A.T. Kearney based in their Washington DC office, concentrating on the retail and consumer packaged goods industries. His project work ranged across retail’s and CPG’s value chains, from operations strategy to merchandising to supply chain to omnichannel strategy. Previously, he worked for BearingPoint and Hilltop Advisors.

Andrew holds an MBA from the Wharton School of Business, and a BSBA (magna cum laude) from Georgetown University’s McDonough School of Business.


Marketing in Tech 2

  4:15 PM–4:45 PM

Jacob Schulman (W‘13)

Jacob Schulman (W‘13)

Product Marketing Manager (Consumer)
Spotify

Jacob Schulman is a Product Marketing Manager at Spotify, where he oversees and executes global go-to-market and engagement programs for Spotify’s 180+ million-strong user base. Among the consumer-facing products he looks after are personalized playlists like Discover Weekly and Your Summer Rewind, integrations with companies like Instagram and Messenger, and Spotify’s mobile apps for iOS and Android. Prior to joining Spotify, he worked at media companies like The Verge and Engadget, and founded leading electronic music publication Dancing Astronaut while an undergrad at Wharton. He graduated in 2013 with concentrations in Marketing and Operations Management.


Finding Your Blue Ocean

  4:45 PM–5:25 PM

Amanda Baldwin

Amanda Baldwin

President
Supergoop!

Amanda Baldwin is the President of Supergoop!, the first and only lifestyle brand that’s 100% dedicated to UV protection. The brand’s mission is to change the way the world thinks about SPF through highly innovative, feel-good, clean formulas. As President, Amanda oversees the company’s marketing, sales, product development, operations and finance divisions, and under her leadership for the past 2 years, the company is on track to triple in size.

Amanda is a veteran of the beauty industry, and before joining Supergoop!, she was a member of the operating team at L Catterton, the largest global consumer-focused investment fund, collaborating with management teams across the portfolio and serving as the Chief Marketing Officer of StriVectin Operating Company. Prior to that, she led the omnichannel marketing strategy of Dior Beauty at LVMH, Inc. and held several positions at Clinique, a part of The Estee Lauder Companies. Her career began in finance as a private equity investor at Apax Partners and an investment banking analyst at Goldman, Sachs & Co.

Amanda earned an A.B. magna cum laude Phi Beta Kappa from Harvard College and an M.B.A. with honors from The Wharton School of The University of Pennsylvania, where she was a Palmer Scholar. She is also a graduate of the Aspen Seminar. She presently serves on the Board of Directors for the Books for Kids Foundation and is a member of Wharton Women in Leadership and the Baker Retailing Center Innovator’s Circle. She lives in Manhattan with her husband and four-year-old son.